[Senator]

I am not a SEO expert. Thank God I left this field some months ago.

Can any SEO company be black hat free? For that matter can any SEO expert (so called) be black hat free?

All claim to wear only white hats (with white shirts, white trousers and white shoes), is it possible?

Thanks
"

[Gracia]

I think Tedster is right. Interestingly, he uses the term "risk," both high and low versions. any sort of seo involves some risk. I suspect google would prefer that seos did not exist. After all, it is the job of the seo to manipulate (by high- or low-risk methods) the google SERPs. In the strict sense, I think google regards the "good guys" as gray hats and the really bad guys as black hats. I suspect google would not care to characterize anyone whose job it is to mess with their SERPs as a white hat.