[T2DMan]

I am working through the ZenCart program and determining what Zen Cart seo is needed. It is a work in progress. Adding things as I see them

My seo formula is - title, meta description, h1, opening paragraph.
Not sure how to change the title of your zencart index page? Check out:
http://www.zen-cart.com/forum/showthread.php?t=56335

Zen Cart H1 / SEO Zen cart H1

Need to define your H1's

either in your specific template file, or in includes/template_default- I have listed a few of the ones below. Get the concept, and do a search through all your templates for that intro header. Wrap <h1>'s around them.

templates/tpl_index_categories.php
find

<?php echo $breadcrumb->last(); ?>

replace with

<h1><?php echo $breadcrumb->last(); ?></h1>

templates/tpl_account_default.php

find:

<?php echo HEADING_TITLE; ?>

replace with:

<h1><?php echo HEADING_TITLE; ?></h1>

templates/tpl_product_info_display.php

find at the top of the page the product name for that page

<?=$products_name?>

replace with

<h1><?=$products_name?></h1>

for the intro paragraph, I find that in general the descriptions written for products are not that well SEO'ed. So I use a formula paragraph like the following, and define the class as you your layout requires. Add the paragraph as soon after the h1 as possible:

<div class="intro">For quality, affordability and service, purchase <strong><?=$products_name?></strong> at STORENAME. Where purchasing <em><?=$products_name?></em>&nbsp; is as easy as </div>

tpl_index_product_list.php

look for:

<?php echo $breadcrumb->last(); ?>

replace with:

<h1><?php echo $breadcrumb->last(); ?></h1>

tpl_index_default.php

Featured Products

replace with

<h1>Featured Products</h1>

tpl_products_all_default.php
replace

<?php echo HEADING_TITLE; ?>

with

<h1><?php echo HEADING_TITLE; ?></h1>

[T2DMan]

I like the concept of world domination, and sometimes that means that a certain category only has one product in it.

The default for my ZenCart was that the Configuration, Layout Settings, Skip 1 Prod Category was set as True. Now changed to False.

[T2DMan]

The idea behind rel="nofollow" is that each additional link on a page means that for any link on the page, there is that much less Google PR / link juice to flow through for any one link.

Therefore, we rel=nofollow each non essential link on the page.

With the templates I have used, rel=nofollows were needed on the following:

Tell a friend buttons and Write a Review

search for <!--bof Tell a Friend button -->
and <!--bof Reviews button and count--> just below on each file

and add rel="nofollow" into the links

tpl_document_product_info_display.php
tpl_document_general_info_display.php
tpl_product_free_shipping_info_display.php
tpl_product_info_display.php
tpl_product_music_info_display.php

Information Box

Uncertain how much I am interested in getting these pages ranked on Google. Certainly don't need the unsubscribe newsletter page ranked.

includes/modules/sideboxes/information.php

find

$information[] = '<a href="' . zen_href_link(FILENAME_UNSUBSCRIBE) . '">' . BOX_INFORMATION_UNSUBSCRIBE . '</a>';

change to

$information[] = '<a rel="nofollow" href="' . zen_href_link(FILENAME_UNSUBSCRIBE) . '">' . BOX_INFORMATION_UNSUBSCRIBE . '</a>';

find

    $information[] = '<a href="' . zen_href_link(FILENAME_SHIPPING) . '">' . BOX_INFORMATION_SHIPPING . '</a>';

change to

    $information[] = '<a rel="nofollow" href="' . zen_href_link(FILENAME_SHIPPING) . '">' . BOX_INFORMATION_SHIPPING . '</a>';

do the same with your choice of the privacy status, conditions, and contact us.

Only live link on that page is therefore:the forum, sitemap, gift certificate and discount coupons. The gift cert and discount coupons are likely to have phrases that people are searching for. Possible to get some traffic to these pages if search phrases selected well, and enough specific links.

Footer

template/common/tpl_footer.php

probably dont need live links to search, contact us or faq.
Add rel="nofollow" into the appropriate places

[lextechs]

Originally Posted by T2DMan

I am working through the ZenCart program and determining what Zen Cart seo is needed.

My seo formula is - title, meta description, h1, opening paragraph.


Zen Cart H1 / SEO Zen cart H1

Need to define your H1's

templates/tpl_account_default.php

find

<div class="c1"><?=zen_image(DIR_WS_TEMPLATE.'images/ch_heder.gif','','','','style="margin:0 9px 1px 0;"')?><?=$products_name?></div>

replace with

<div class="c1"><?=zen_image(DIR_WS_TEMPLATE.'images/ch_heder.gif','','','','style="margin:0 9px 1px 0;"')?><h1><?=$products_name?></h1></div>

I am useing zen cart 1.3.5 and in the file you metion, that line of code is not there, What file should it be

[T2DMan]

Yes, I have a template monster zen cart template that I am specifically hacking. So I have changed the h1 paragraph above to hopefully be more general.

[Kate Sudarkina]

Zen Cart is one of the most powerful shopping cart systems available for Ecommerce, but issues related to Zen Cart SEO (Search Engine Optimization). Duplication, ill formatted default page titles, slow pages and other proper configurations and optimization are all areas where search engine optimization can help you rank your store better. We have seen them all. Make your Zen Cart work right, perform and convert sales by having it properly optimized for the search engines and shoppers alike. Zen Cart SEO has the smallest investment with the best average ROI (return on investment) of the available options for promoting your Zen Cart website. Zen Cart SEO is not only about the organic search engine optimization needs of your website for search rank, but additionally optimizing on site usability factors can greatly reduce your checkout abandonment and improve the shopping experience for your shoppers as well.




_______________________
Kate Sudarkina
Seo agency uk

[danieljackson2]

Magic SEO URL for ZenCart is superior to similar Search Engine Optimization (SEO) Enhancement solutions for a number of reasons.

__________________________________________

Want to get-on Google's first page and loads of traffic to your website? Hire a SEO Specialist from SKG Technologies seo specialist

[CKDavid]

I do apologize for butting in, i can't help but share this cart that i have: Shopping Cart Elite, it is a SEO friendly as Zen.