[T2DMan]

Hell Pizza has taken New Zealand by storm with its innovative marketing. It has generated a cult following amongst the young at heart and continues to spring up new stores around New Zealand.

In a country dominated by established brands like Pizza Hutt, Pizza Haven, and the new comer Dominos, Hell Pizza has managed to get sales and brand awareness on a low marketing budget.

Pizza Hutt have even taken the chain head on with the launch of a gourmet pizza range. Although they don't admit to the range being launched in response to the Hell Pizza offerings.

Stores and staff are dressed "to kill", in Devilish outfits befitting the name.

Already there have been avid discussions about various Hell Pizza stores on this forum. But easier to look after chains separate from individual stores, hence the creation of this thread.

I will be posting links to each store here, and news items about the Hell Pizza chain.

I look forward to seeing comments about your Hell Pizza experience, and your thoughts about the chain in general.

[T2DMan]

per Scoop http://www.scoop.co.nz/stories/BU0508/S00047.htm

Tuesday, 2 August 2005, 4:05 pm
Press Release: Hell Pizza Marketing Demon Runs Away With Marketer Of The Year Award Callum Davies, Hell Pizza’s Marketing Demon, took away top honours being named Marketer of the Year at the Marketing Awards last Thursday night.

Davies beat out some very stiff competition including the Vice President of Marketing for McDonalds and the Marketing Director for Griffins. With a miniscule marketing budget (relative to market norms and his competitors), it took the fresh, daring, and bold talents of Davies to lead Hell Pizza to the phenomenal success and growth the company has experienced recently.

Graham Medcalf, editor of Marketing Magazine, stated that “the branding which may, to some observers, appear as chaos, was seen (by the judges) to be underpinned with a strong, disciplined strategy and a remarkable customer sensitivity. The founder of Hell Pizza has created a marketing assault that is so different and so edgy, that in the face of some extremely strong competition the judges were compelled to vote Davies the winner”.

“Callum” the judges said, “has gone out and taken a big risk in breaking into a highly competitive market. In doing so he has managed to achieve distinctiveness and a differentiation for Hell, which he has been able to manage and develop”.

Davies has never been one to play by the rules. This refusal to conform to industry norms in any way has seen Hell Pizza grow from one store in 1996 (opened by Davies at 18) to 38 stores today. He is incredibly passionate about what he does, and takes providing “damn fine food” very seriously.

Medcalf went on to state that “Davies’ vision for Hell Pizza and his ability to communicate and develop a personality for the brand are turning the company into a marketing success story”. This is an innovative, creative and resourceful Marketing Demon who will be ensuring we all see (and taste!) a lot more of Hell Pizza in the near future.

ENDS

[Mrs Brown]

We loves them we do. The creator is the shit!! In a good way, and delivery is prompt and the pizzas are hot and just so good.

[oman]

yeah I do Love Hell Pizza .

[dntchaseme]

ME to love Pizzaaaaaaaaaaaaaaa

Imran Hashmi
www.visionstudio.co.uk
www.seo-professional.co.uk 0044-7969012441
(T2DMan/editor - they are 'so called' SEO professionals!!! Link Spamming is not acceptable. A person needs to have something worthwhile to say for a link to be acceptable)

[T2DMan]

Now if you had written some interesting comments about Hell Pizza, and even more so if you were promoting an NZ website in your sig...

But what cheeses me off is that you link to an SEO company promoting ethical SEO in your sig, and write nothing in your post.

Sorry, taking the links off your sig.

[oman]

I would like to Know More about Hell Pizza . also they have another b in oversea as such arabin counties



Bcoz i am thinking to Open a Restaurant in My Country .



manythankz

[oman]

waiting for the Answer

[T2DMan]

Hell Pizza

All details about the business are on there, or accessable by Googling for information and publicity about them.

[Nelson punter]

Hell Pizza is the best pizza in Aotearoa by far. We don't get it in Nelson but they have a fantastic range. Veges and Vegans are treated as equals too, not just as an afterthought at the end of the menu. Yummy pasta and desserts too. I would live on it if I could.