[Brunes]

I have kicked this strategy around for a few weeks, thought I would ask the experts.

Can I purchase another domain name, say for example ""Family-cruises"" dot whatever. Build the content on that website to be solely focused on the ins and outs of cruising with family, tips, tricks, best lines, best ships etc. Call out that the information was provided by (my company.com) and have links for a customer to link over to my site to look at more detailed cruises, or check prices etc? No sneeky redirects, just a legitimate page with valueable content provided as a service and have links to our site. I would do this for 10-20 different names that I could legitimately create valuable content for.

Is this a valid strategy, or not worth the trouble?

[T2DMan]

Single domains for targeted search phrases do well on Google. But it still takes time for the domains to age and for their inbound links to age, especially for competitive phrases.

If you have the time, and if there is sufficient potential traffic to those phrases, certainly do it that way.

Just be careful of the same site penalty - make sure that you have say only a max of 5 live links between the websites, otherwise, you are liable to have Google rank only one website for a given search phrase.