[Friendly_Lola]

Early report is quoting the Wall Street Journal saying that MSN and AOL have formed a search and advertising alliance.

One of the highlights is that AOL will switch to using MSN search results. And MSN and AOL will form a joint venture to make a PPC (and I presume eventually a contextual ad network) engine. That PPC bit could be pretty tempting for buyers to have their ads appear on two good sized search portals.

[PopJaguar]

Originally Posted by Friendly_Lola

Early report is quoting the Wall Street Journal saying that MSN and AOL have formed a search and advertising alliance.

One of the highlights is that AOL will switch to using MSN search results. And MSN and AOL will form a joint venture to make a PPC (and I presume eventually a contextual ad network) engine. That PPC bit could be pretty tempting for buyers to have their ads appear on two good sized search portals.

NO WAY. I CAN`T BELIEVE IT