[marketraise int]

It may sound a bit ridiculous but the fact is that in many instances, organic search engine marketing produces a far better return on investment than pay-per-click campaigns.This study conducted and published by iProspect looks at the return on investment and tracking information provided by companies that outsource both their pay-per-click management and their organic search engine marketing.Findings from the study include:

a)35% of organizations that outsource their natural search engine optimization and also participate in pay per click advertising -- and can measure the ROI of each -- recognize a higher return from SEO
b)42% of search marketers who outsource BOTH the management of their SEO and the PPC campaigns, find that search engine optimization produces a higher ROI.

Unfortunately, the study also showed that 45% of marketers who participate in both natural search engine optimization and pay per click advertising cannot determine whether SEO or PPC provides a higher ROI.After all,everybody invests money where there is impact,but if the place is not determined then confusions start creeping in.